Jefferson County Public Library tailors its Summer Reading Campaign yearly and doesn't closely follow the American Library Association's theme. That leaves room for creativity and interpretation.
The 2019 Campaign was a space theme to correspond with the moon landing anniversary, and many of the programs were science-based or astronomy activities. I was given much freedom in designing the logo, background art used in most collateral, and the color scheme.
I designed a large-scale banner hung on our many libraries, t-shirts for staff, internal signage and web graphics and reading trackers for several age groups. All collateral included Spanish translations. Also, I added coloring pages and a rocket activity that could be used in the library or downloaded from our website.
The 2019 Campaign was a space theme to correspond with the moon landing anniversary, and many of the programs were science-based or astronomy activities. I was given much freedom in designing the logo, background art used in most collateral, and the color scheme.
I designed a large-scale banner hung on our many libraries, t-shirts for staff, internal signage and web graphics and reading trackers for several age groups. All collateral included Spanish translations. Also, I added coloring pages and a rocket activity that could be used in the library or downloaded from our website.
